Posts Tagged Social Media
Radio 5 shows the way … for the social media doubters!
Posted by David Harrison in Thoughts & Opinions on August 25th, 2009
Having had a great day out yesterday at Chester Zoo, which I can really recommend by the way, it was a somewhat tired David who woke up this morning to the usual Radio 5 alarm call!
So what I hear you say – what is he on about today? There is a point actually. When Radio 5 kicks off in the morning you get the usual “Welcome to … blah … blah …” stuff that you get on all radio shows, but they then proceed to list their blog address, facebook page, twitter address and remind you that broadcasts are available though both the BBC I Player and podcasts … given that the BBC website is probably one of the best , and most expensive if reports are true, websites in the world I would suggest they know a little bit when it comes to using online media … if they told me to stick my head in a gas oven I doubt I would but their heavy promotion of online channels surely suggests there is some mileage in these channels.
As things stand I think that Twitter is probably the most useful – first job gained through it last week! – but that is simply because it feels more immediate in my opinion. Looking at my stats I can see that there are more people visiting our blog regularly which in turn is leading to increased traffic to the website, which over time will lead to enquiries I am sure.
If you want any help in setting these channels up and learning how to use them for your own business please don’t hesitate to get in touch with us here at Severn internet!
Twitter vs Facebook … who will win? ….
Posted by David Harrison in Facebook, Search Engine Optimisation, Social Media, Social Networking, Thoughts & Opinions, Useful Stuff on August 17th, 2009
One of the best sources for ongoing discussions and useful opinions relating to the whole social media space is Mashable in our humble opinion.
This is a really good article and we would recommend you give it the once over … http://bit.ly/100gn
Going back to school! … OMG!
Posted by David Harrison in Company News, Thoughts & Opinions, Useful Stuff on August 5th, 2009
I am really pleased, if filled with a little trepidation, at the idea of going back to school. I have just learned that I have been accepted onto the MSc course in Digital Marketing Communications run by E-Consultancy through
I don’t know about you, but there is so much information out there at present that it almost becomes overwhelming, so this course should add a degree of structure – at least I hope so as it is a three year commitment on a part time basis.
I fully expect it to directly translate into helping our clients take advantage of all that Digital Marketing can offer.
Newspaper digests on your desktop …. and track your competition
Posted by David Harrison in Online Marketing, Social Media, Social Networking, Thoughts & Opinions, Useful Stuff on July 15th, 2009
Paul wrote a good article on newspapers and their imminent demise yesterday … here is a slightly different take on the printed word …
I quite like my newspaper! Reading The Sunday Times over breakfast and through a lazy Sunday is one of life’s true pleasures in my opinion, but through the working week it is harder to achieve this due to lack of time – in my case I also live in the middle of nowhere so can’t have it delivered to read over breakfast anyway!
What to do?
I am a bit of a news addict – I listen to it on the radio, watch the TV news and also still read the papers. What I am doing now however is using technology to improve my news gathering and better satisfy my craving. I am doing this without any effort and also for free. I am focussing on the topics that interest me and can scan stories related to those subjects from a number of sources quickly and easily.
How?
I use Feedly which in my opinion is the best way to aggregate your news and any other data that you want to follow. It essentially provides me with my own personalised newspaper and it is free – rather than paying for The Times, Financial Times and Telegraph I now get all their stories, or at least the ones that interest me, in one place. I think it is great and would strongly recommend it!
In a business sense, as part of our research setting up social media campaigns and any online marketing campaigns we will research not only what our client is up to but what their competitors are doing. We do this through Google Alerts, which then feeds into Feedly. We obviously use this to see what our competitors are up to aswell! If you don’t have a Google account this is one good reason to have one for sure! Every time your competitor is mentioned in a new article or post you will know about it – which has got to be of some value, even if you are just a nosey parker!
Try out Feedly!
Where to spend those advertising dollars, or pounds, or euros …
Posted by David Harrison in Online Marketing, Search Engine Optimisation, Social Networking, Thoughts & Opinions, Useful Stuff on July 9th, 2009
We’ve started putting a few posts up on Social Media of late … no doubt there will be more to follow. Our view is that in combination with search marketing it should form an increasing part of your overall marketing mix (but we would say that wouldn’t we!) and it seems there is increasing concrete evidence to back up that view ….
Not only is online marketing’s share of spend increasing but it is at the expense of traditional advertising … as Paul mentioned the other day, people are increasingly not using newspapers as much, although I still buy them myself (!), so what is the point of advertising in them?
Pretty simple really – spend your marketing money where the people you want to reach exist!
More information, with the appropriate Forrester Research numbers can be found at http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/
Some thoughts from Severn Internet on social media …
Posted by David Harrison in Online Marketing, Social Networking, Useful Stuff on July 7th, 2009
Paul has written what I think is a pretty good article on Social Media and how it can be applied …. feel free to distribute it, but please give us a credit … best way … just re blog, tweet or link to the page …
Lots of this stuff is still fairly new, so feel free to comment … we’d welcome your thoughts.
Click here to view the document social-media-introduction
Don’t become a Twitter quitter!
Posted by David Harrison in Social Networking, Useful Stuff on June 6th, 2009
Having spent the last few days tweeting, attending seminars and setting up all that Twitters, I thought I’d post this from Econsultancy, which is a great site to bookmark anyway in my opinion.
http://econsultancy.com/blog/3908-are-you-a-twitter-quitter
So don’t become a Twitter quitter!
