Posts Tagged online advertising
Online Advertising continues to grow
Posted by David Harrison in Online Marketing, PPC Advertising, Search Engine Optimisation, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing on September 30th, 2009
It’s funny how coincidences occur on occasion. Yesterday I attended a useful course on the planning of digital marketing campaigns. As a company, we tend to focus on search and emails as the primary means of engaging with customers. We will suggest enhancing these more traditional routes through the use of social media when appropriate.
We tend not to suggest using online advertsising so much, as much as anything due to a lack of knowledge. I think we need to look at this again. The course, part of my MSc (nose to the grindstone now!), was largely about the use of various display advertising formats, CPMs, CPAs, CPCs and the like. It has to be said that for certain offerings, this channel should be used – in conjunction we would suggest with the more standard routes such as search and email marketing. That sentence in itself is contentious, as for some people their view of the world would be the opposite with displays being the primary focus. I will leave it up to you to decide on your own priorities.
The key point however is that online advertsing is continuing to grow http://bit.ly/2oqCxP. This is all good news for those suppliers involved in the digital arena. It is also good news for clients, as online promotion has one huge benefit over traditional media – MEASURABILITY! Whilst you will never know how many people see your ad in the paper you will certainly know the reach of your online promotions. If nothing else, we would recommend you review the allocations of your marketing budgets and check those pounds are working their hardest for you.
Online advertising taking over ….
Posted by David Harrison in Thoughts & Opinions on August 21st, 2009
We have been advising clients to switch their advertising and marketing online for some time now. We would obviously advise that wouldn’t we! – but it does seem that more people are following our advice http://bit.ly/3d1bku
Even if the recession has bottomed out, and we are not fully convinced of that, we would suggest companies should still be looking at how they allocate their marketing budget. The number of people we meet who don’t measure where their enquiries come from never ceases to amaze me! What is the point of spending thousands of pounds on Yellow Pages if you don’t know how much business it brings?
That is one of the key advantages of using the online medium – you can track and measure everything through Google Analytices – even your off line campaigns. This allows you to really determine where those vauable dollars or pounds should be being spent – they do still need spending of course and many would suggest you should be increasing the spend during tough times – we would not advocate that – just a redistribution to a more online focus.
