Archive for category Useful Stuff
Twitter vs Facebook … who will win? ….
Posted by David Harrison in Facebook, Search Engine Optimisation, Social Media, Social Networking, Thoughts & Opinions, Useful Stuff on August 17th, 2009
One of the best sources for ongoing discussions and useful opinions relating to the whole social media space is Mashable in our humble opinion.
This is a really good article and we would recommend you give it the once over … http://bit.ly/100gn
Going back to school! … OMG!
Posted by David Harrison in Company News, Thoughts & Opinions, Useful Stuff on August 5th, 2009
I am really pleased, if filled with a little trepidation, at the idea of going back to school. I have just learned that I have been accepted onto the MSc course in Digital Marketing Communications run by E-Consultancy through
I don’t know about you, but there is so much information out there at present that it almost becomes overwhelming, so this course should add a degree of structure – at least I hope so as it is a three year commitment on a part time basis.
I fully expect it to directly translate into helping our clients take advantage of all that Digital Marketing can offer.
Newspaper digests on your desktop …. and track your competition
Posted by David Harrison in Online Marketing, Social Media, Social Networking, Thoughts & Opinions, Useful Stuff on July 15th, 2009
Paul wrote a good article on newspapers and their imminent demise yesterday … here is a slightly different take on the printed word …
I quite like my newspaper! Reading The Sunday Times over breakfast and through a lazy Sunday is one of life’s true pleasures in my opinion, but through the working week it is harder to achieve this due to lack of time – in my case I also live in the middle of nowhere so can’t have it delivered to read over breakfast anyway!
What to do?
I am a bit of a news addict – I listen to it on the radio, watch the TV news and also still read the papers. What I am doing now however is using technology to improve my news gathering and better satisfy my craving. I am doing this without any effort and also for free. I am focussing on the topics that interest me and can scan stories related to those subjects from a number of sources quickly and easily.
How?
I use Feedly which in my opinion is the best way to aggregate your news and any other data that you want to follow. It essentially provides me with my own personalised newspaper and it is free – rather than paying for The Times, Financial Times and Telegraph I now get all their stories, or at least the ones that interest me, in one place. I think it is great and would strongly recommend it!
In a business sense, as part of our research setting up social media campaigns and any online marketing campaigns we will research not only what our client is up to but what their competitors are doing. We do this through Google Alerts, which then feeds into Feedly. We obviously use this to see what our competitors are up to aswell! If you don’t have a Google account this is one good reason to have one for sure! Every time your competitor is mentioned in a new article or post you will know about it – which has got to be of some value, even if you are just a nosey parker!
Try out Feedly!
Bishops Castle Beer Festival Update
Posted by David Harrison in Thoughts & Opinions, Useful Stuff on July 10th, 2009
Purely in the interest of market research I happened to be in The Three Tuns last night when I bumped into a somewhat tired looking Mick who happens to be the brewer from the Three Tuns Brewery. Mick has obviously been working flat out in terms of getting plenty of the brewery’s beer ready for the festival.
He also mentioned however that there will be over EIGHTY beers available at this years festival. I defy anyone to sample every one of them! Even though Nev at The Six Bells is not a web design client of Severn Internet He does deserve a special mention in this post as he has over thirty beers available apparently. Given that The Six Bells is at the bottom of the hill, you may want to consider moving towards there rather than starting there I’d suggest!
Anyway, it looks like the weather is fine and as I said the other day there is camping available very close to the brewery. Do try and get along – it is a really good event.
Where to spend those advertising dollars, or pounds, or euros …
Posted by David Harrison in Online Marketing, Search Engine Optimisation, Social Networking, Thoughts & Opinions, Useful Stuff on July 9th, 2009
We’ve started putting a few posts up on Social Media of late … no doubt there will be more to follow. Our view is that in combination with search marketing it should form an increasing part of your overall marketing mix (but we would say that wouldn’t we!) and it seems there is increasing concrete evidence to back up that view ….
Not only is online marketing’s share of spend increasing but it is at the expense of traditional advertising … as Paul mentioned the other day, people are increasingly not using newspapers as much, although I still buy them myself (!), so what is the point of advertising in them?
Pretty simple really – spend your marketing money where the people you want to reach exist!
More information, with the appropriate Forrester Research numbers can be found at http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/
More world domination from Google ….
Posted by David Harrison in Useful Stuff on July 8th, 2009
One of my my more informative feeds, SearchEngineLand has posted an interesting article on Google’s new operating system …
Will they ever stop?
Some thoughts from Severn Internet on social media …
Posted by David Harrison in Online Marketing, Social Networking, Useful Stuff on July 7th, 2009
Paul has written what I think is a pretty good article on Social Media and how it can be applied …. feel free to distribute it, but please give us a credit … best way … just re blog, tweet or link to the page …
Lots of this stuff is still fairly new, so feel free to comment … we’d welcome your thoughts.
Click here to view the document social-media-introduction
Online music while you work perhaps?
Posted by David Harrison in Useful Stuff on July 6th, 2009
Whilst we are a results driven business, it is also important that people enjoy their working environment (boss writing this!) … I’ve recently come across a couple of great sites if you like listening to music. The first one was www.spotify.com and the other which I discovered today was www.grooveshark.com.Enjoy!
Don’t become a Twitter quitter!
Posted by David Harrison in Social Networking, Useful Stuff on June 6th, 2009
Having spent the last few days tweeting, attending seminars and setting up all that Twitters, I thought I’d post this from Econsultancy, which is a great site to bookmark anyway in my opinion.
http://econsultancy.com/blog/3908-are-you-a-twitter-quitter
So don’t become a Twitter quitter!
Bing is pretty cool
Posted by David Harrison in Useful Stuff on June 3rd, 2009
An intuitive approach to online search from Microsoft, as their new search engine Bing is launched. Bing uses the vertical search principle and works hard to provide focused user friendly results via four areas …
Microsoft says:
“Bing is specifically designed to build on the benefits of today’s search engines but begins to move beyond this experience with a new approach to user experience and intuitive tools to help customers make better decisions, focusing initially on four key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.”
We have tried this and like it – ‘a fresh stylish approach to searching the net, which delivers relevent results’ – but will we all leave Google for it … time will tell. Try it yourself and let us know what you think http://www.bing.com/
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