Archive for category PPC Advertising

Organic SEO- it’s not free but well worth the time ..

Posted by Paul McSweeney in E Mail Marketing, Facebook, Online Marketing, PPC Advertising, Search Engine Optimisation, Thoughts & Opinions, World News on May 10th, 2010

Organic SEO is not a cheap option when it is done properly. However, the increase in traffic and leads is unbelievable. The ideal business scenario would be to rely purely on word of mouth and leads generated through Google organically. To do no other outbound marketing, no adverts on the radio or in the press, yet  still have countless enquiries every single day. This can be achieved, with a well-structured campaign..and some patience.

There are many techniques involved with organic SEO . However, without doubt the most important ingredient is quality, relevant back links from third party sites.

Other important elements are a combination of good page titles, relevant text, compliant well structured code and online self promotion. The proliferation of social networks, and increasing popularity of YouTube and Flickr. enables you to attract a wide audience through a selection of different media.

You bring in traffic by using content that works, linking strategies, and adding value via interactivity and a great user experience, not paid search listings.

Thousands of companies will promise the earth and deliver nothing; your spam inbox is probably full of them!!

There are a lot of companies out there who like to lead people to believe that reaching the top of Google is a simple and easy process….it’s a lie. It is a long and drawn out process but one that is full of rewards and benefits once you have achieved it.

Should you wish to enquire about Organic SEO and have a realistic budget to achieve this, then please do not hesitate to contact us by our enquiry form or by giving us a call on 01694 724899

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Online Advertising continues to grow

Posted by David Harrison in Online Marketing, PPC Advertising, Search Engine Optimisation, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing on September 30th, 2009

It’s funny how coincidences occur on occasion. Yesterday I attended a useful course on the planning of digital marketing campaigns. As a company, we tend to focus on search and emails as the primary means of engaging with customers. We will suggest enhancing these more traditional routes through the use of social media when appropriate.

We tend not to suggest using online advertsising so much, as much as anything due to a lack of knowledge. I think we need to look at this again. The course, part of my MSc (nose to the grindstone now!), was largely about the use of various display advertising formats, CPMs, CPAs, CPCs and the like. It has to be said that for certain offerings, this channel should be used – in conjunction we would suggest with the more standard routes such as search and email marketing. That sentence in itself is contentious, as for some people their view of the world would be the opposite with displays being the primary focus. I will leave it up to you to decide on your own priorities.

The key point however is that online advertsing is continuing to grow http://bit.ly/2oqCxP. This is all good news for those suppliers involved in the digital arena. It is also good news for clients, as online promotion has one huge benefit over traditional media – MEASURABILITY! Whilst you will never know how many people see your ad in the paper you will certainly know the reach of your online promotions. If nothing else, we would recommend you review the allocations of your marketing budgets and check those pounds are working their hardest for you.

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