Archive for September, 2009
Online Advertising continues to grow
Posted by David Harrison in Online Marketing, PPC Advertising, Search Engine Optimisation, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing on September 30th, 2009
It’s funny how coincidences occur on occasion. Yesterday I attended a useful course on the planning of digital marketing campaigns. As a company, we tend to focus on search and emails as the primary means of engaging with customers. We will suggest enhancing these more traditional routes through the use of social media when appropriate.
We tend not to suggest using online advertsising so much, as much as anything due to a lack of knowledge. I think we need to look at this again. The course, part of my MSc (nose to the grindstone now!), was largely about the use of various display advertising formats, CPMs, CPAs, CPCs and the like. It has to be said that for certain offerings, this channel should be used – in conjunction we would suggest with the more standard routes such as search and email marketing. That sentence in itself is contentious, as for some people their view of the world would be the opposite with displays being the primary focus. I will leave it up to you to decide on your own priorities.
The key point however is that online advertsing is continuing to grow http://bit.ly/2oqCxP. This is all good news for those suppliers involved in the digital arena. It is also good news for clients, as online promotion has one huge benefit over traditional media – MEASURABILITY! Whilst you will never know how many people see your ad in the paper you will certainly know the reach of your online promotions. If nothing else, we would recommend you review the allocations of your marketing budgets and check those pounds are working their hardest for you.
Gold find to be exhibited at Birmingham Museum & Art Gallery
Posted by Paul McSweeney in World News on September 25th, 2009
You may well have heard about the harvest of Anglo-Saxon gold and silver so beautiful it brought tears to the eyes of one expert, has poured out of a Staffordshire field – the largest hoard of gold from the period ever found.The weapons and helmet decorations, coins and Christian crosses amount to more than 1500 pieces, with hundreds still embedded in blocks of soil. It adds up to 5kg of gold – three times the amount found in the famous Sutton Hoo ship burial in 1939 – and 2.5kg of silver, and may be the swag from a spectacularly successful raiding party of warlike Mercians, some time around AD700. The most important pieces will be on display at Birmingham Museum and Art Gallery, (one of our clients!) from tomorrow until Tuesday October 13, and will then go to the British Museum for valuation – a process which will involve another marathon collaboration between experts. Their best guess today is “millions”.
New Contracts awarded …
Posted by David Harrison in Client News, Company News, New Contracts, Severn Internet News on September 24th, 2009
Having a bit off a blogging hour!
Severn Internet are pleased to announce that we are currently working on the following projects:
The Drury, a high quality and rather large self catering house in Oban, have asked us to design and develop their new website.
Scotland’s Hotels of Distinction have also asked us to revamp the current site. The designs are almost fully approved and we should start building the new site next week.
One of our favourite clients, Burgoynes of Lyonshall, have also asked us to re develop their sites, to include more interaction with social media channels. This is in progress and should be ready soon.
The Station In at Marshbrook have received planning permission on their new project, a fantastic mountain biking centre and Wigwam accommodation centre. The blog should be up and running next week and the full site will follow before the year end.
Pimhill Farm is our first collaboration with Carl Jones Design. We have built the current static site and the new content managed version will be live for the weekend.
Woods of Shropshire have asked us to add additional functionality to their very successful site – take a look if you need some good ideas for Xmas presents or need a new shirt!
We are further working on a new travel site based on the Facebook model – a really exciting project that we will keep you up to date on over the next couple of months ..
Close to completion also are two larger projects for Culture Colony, an arts based site for all of Wales, and another of our favourite clients LHH Scotland where we have developed a fully integrated bespoke accommodation and property management system.
Web Site Launches
Posted by David Harrison in Severn Internet News, Social Media, Social Networking, Web Design, Web Development, Web Site Launches on September 24th, 2009
We have been rather busy on a couple of larger projects of late and have omitted to mention a few sites that have gone live in the recent past. As ever, we would like to thank all of these clients for their patronage and look forward to developing the sites as we move forward.
Our first full Magento based e-commerce site www.sportsgolfstores.co.uk went live recently and gives a good idea of how flexible this platform can be for e-commerce web sites. It is the home of Karl Kertess Golf and also a great place to buy golf trousers and associated products so do take a look.
The White Horse Inn at Clun have also had a new site launched. As regular readers will know, I take it upon myself to quality test any pub or restaurant we work with (!!) and I can certainly recommend Jack’s establisment. If you are looking to find a good real ale pub in Shropshire that also provides B&B and an ongoing events programme I’d give them a visit. The site also provides interaction with their various social media channels and we would recommend everyone in the same gane look at using these channels to promote their business.
In association with Hunter Bevan we also worked on the development of the new Leema Acoustics website. As a Hi-Fi buff to some extent I’d certainly suggest taking a look at some of their award winning products.
We have also launched a new site for Marc Beaumont. Marc is one of the world’s top downhill mountain bikers and the site should help his many fans keep up to date. Personally, I get frightened even hearing Mark talk about what he does! This site is built on the Wordpress platform.
Having developed the original Fabric Spray website on behalf of The Needham Group we have now set the Irish version live at www.fabricspray.ie. It’s a pretty amazing product so take a look!
We have also revamped www.fine-boxes.com for Andrew Crawford. Andrew is looking to teach more people – his work is really quite exceptional so please take a look.
Lastly, but not least, we set G Bryan Jones live. Locally based, in Bishops Castle, they are your port of call for all things farm machinery related.
I think that is it … working on a good few more at present so watch this space. The sites above give a fair idea of the range of work we do so if you need any help yourself, please don’t hesitate to get in touch.
New partnerships to announce ….
Posted by David Harrison in Company News, New Contracts, Severn Internet News, Web Development on September 24th, 2009
Severn Internet are pleased to announce that we have been selected to perform web development work for two local design agencies, namely Carl Jones Design and Titanium Design.
Both agencies produce high quality work in the areas of graphic design, branding and corporate communications and we are proud to be associated with these companies. We look forward to developing the relationships over the coming months and years.
If you are a design, marketing or PR agency who feels you could benefit from a reliable and effective development partner, please do not hesitate to get in touch – we use open source platforms including Wordpress, Drupal and Magento in addition to any bespoke system development that is required such as integration with in house platforms.
Longmynd Hike Team suffers injury!
Posted by David Harrison in World News on September 16th, 2009
We are getting closer to the Longmynd Hike and unfortunately one of the team has sustained an injury! Such is his dedication he is going to have the MRI scan this week, but things don’t look good.
The boys who are left and a local lady had a training walk this weekend over the Malvern Hills and completed 17.5 miles in less than 5 hours, which I think is pretty impressive. Unfortunately due to prior commitments I am unable to take the injured team person’s place but will certainly be attending to wish them well as they commence their epic trek!
Please donate via http://bit.ly/8GK18 or to the charities directly. We appreciate your support!
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